Like all egoblogger self-respect, yesterday I made a shopping (nails on sneakers of the most cool to endure so much walking, and a total look sport wear, to feel comfortable), as if it were a real cool hunter, with the aim of finding the hot trends and the must of this season to make me a shooting and write my last post. After several fitting I found the outfit ideal for my purpose: a denim with effect glitter combined with a animal print tricot with pailletes, mules gold and a clutch of the Vero's workshop. All very trendy. But I saw so many cool things that I have already written them down in my wish list for my next shopping.
"What are you cool Or are you missing a summer?”, you will think.
You haven't understood anything, have you?
Wait, I'll translate for you. It means that as the author of a newspaper in which I star in the outfits, yesterday I went shopping (with some of the latest fashions, to keep up with the tute, and dressed in a sporty way, to feel comfortable), as if I were a jacket. of trends, in order to look for “the latest” and the essentials of the moment to do a photo shoot and publish it in my diary. After several wardrobe tests, I found the perfect outfit: jeans with a shiny effect, a knitted garment with an animal print and sequins, some gold slippers and a handbag from the Vero artisan workshop. All very trendy. But I saw so many cool things that I've already put them on my wish list for the next afternoon of shopping.
Better?
Why yes?
Well that's what I think. However, from the world of advertising, specialized fashion magazines and social networks, and despite the fact that Spanish is the second most spoken language in the world, with 400 million people, after Chinese and ahead of English , which occupies third place on the list, they fill us with Anglicisms to the point that to read a fashion chronicle you have to do it with the dictionary in your hand, unless you are bilingual.
Come now!
My mother has been selling trends all her life and if I tell her that it is a hipster He might slap me thinking I'm disrespecting him.
-No, mom! What I'm telling you is that you have a unique style to mix what is from your time and what is modern!
And that's how it is, it's a hipster In all rules. Let's see what the modern people at Vogue think of this.
It is also a influencer. with your section Thursdays with mom, which we publish on Facebook and Instagram The old Iriarte that day of the week, you're getting more likes than any of us and dozens of interactions. And what is a influencer, a person who sets trends, who is an influence on others. Well yes! My mother is too. She is 78 years old, she dares anything, she has been and continues to be a tireless worker, she has successfully maintained a business for 55 years, she has raised three children, she has lost one of them and she has managed to overcome it to take care of the ones that await her. We were meeting (and I am a mother, I say this from the bottom of my heart, I don't think I would be able to), she takes care of my father (who is quite ailing) and keeps the hope going. Of course it is an influence! And not because of the “likes” that their photos accumulate. What do “likes” matter? The people who are behind that gesture matter, who you reach and how you reach it, not how many. My mother is an example. For me, for my sister, for my daughter, for my father, for the people who know her. A wonderful girl, with long legs, a smile made to dazzle and the most fascinating clothes in the world provided by the brands themselves so that their clothes look impeccable, whose most outstanding merit is being beautiful, which, at least for me, has zero influence. .
We are losing our way a bit. Indeed, we are all very cool but we're missing a summer.
Last week, a video of a campaign, in my opinion very good, 'There is only one mother tongue' carried out by Gray for the Royal Spanish Academy (RAE) about the ridiculousness of using anglicisms or advertising directly in English to want to appear more sophistication and elegance than in Spanish. You run the risk that, for being too modern, you will get caught. In this campaign, two advertisements are projected, one for a women's perfume, with a beautiful model, luxury staging, music, lighting and a very sensual background voice, speaking in Spanish, but especially in English, to promote the product: Swine perfume. The other ad promotes men's sunglasses. They are announced by a man in a tuxedo, handsome, polished, elegant, and with a seductive voice, also in English. Everything wonderful. People are rushing to order both products, which are free to distribute only on the Internet. When the merchandise arrives: surprise. The name of the perfume means “pig” in Spanish and the slogan reads: “Swine, it sounds very good but it smells very bad”. And the translation of the glasses slogan is not far behind: “Sunset Style, with blind effect” (sunset style, with blind effect). Total! That you are purchasing products that, when sold in English, you believe are the best and what you are buying is a perfume with which you will smell like pork and glasses with which you will not see anything.
This is the link to the video, in case you want to take a look.
https://www.youtube.com/watch?v=JBEomboXmTw
It's not that I'm against English. Neither from English nor from any other language. In fact, there are English words or Japanese expressions, to give another very clear example, that do not have a translation into Spanish and it is very interesting to adapt them to our conversation. But cramming our way of speaking with Anglicisms when those words exist in Spanish seems pedantic and snobbish to me. And be careful! That I myself have used them in many of my comments on the networks, especially in the hagstags or tags that I use on Instagram, because when I started to take seriously the importance of a business being visible on the internet today, I read a lot of tutorials to know how I had to do it and what words I should use. Although I didn't know it, I was starting a parallel profession: now I am community manager or property manager.
But, certainly, I am already a little tired of learning “words”, of looking at how many “likes” each style that we upload to the network has, of counting the new followers we gain every week and of serving opportunists by telephone and via the Internet. offering you to manage your social networks to get you thousands of “real followers” and “likes”.
Let's focus the skein a little and yes, let's use the networks, which for a small business are an incredible showcase, but let's not lose focus. It is better that your followers are the people who live in your neighborhood, who are the ones who are going to visit your store, and it is better that you speak to them in Spanish, as always. Or not? Well that.
