Beautiful ladies

I see Beautiful ladies every morning. Women who get up day after day and try to give the best version of themselves. Women who scour the fruit stalls looking for exquisite pieces, women who dream of a story and when they wake up they write it, women who pull at their body and their battered health no matter what, women who have to recognize themselves again when the menopause returns. their bodies, women who smile and continue forward after saying goodbye to their partner in life, women who take care of the people they loved and who have become different with old age, women who study and search for what they think will make them happy, women who capture life through their camera, women who reinvent themselves, active women...

I do not see, however, that advertising represents these women. I sit in front of the TV or open a fashion magazine (aimed at women) and the predominant image is that of stunning girls advertising anti-wrinkle creams that they obviously don't need, impossible outfits, plasters for perfect feet or scrubbing floors with heels. Beautiful women don't have perfect measurements and they do many more things than wash their hair with keratin shampoo or rack their brains looking for the right shade of the latest anti-wrinkle makeup on the market. For this reason, at El Antiguo Iriarte we have looked for a beautiful woman, called Luz Sol, to photograph other Beautiful Women that we admire and who like our clothes. Women like us, with their concerns, their strengths, their ages and their bodies. All unique and different. Real women, who have earned their wrinkles by hand, who have their own style of dressing and fashion trends, women who do not remain silent, who get to know each other and continue with it, with acceptance and affection, women of short and long route. Beautiful ladies.

And we have portrayed them with clothes that they have chosen and in places that are everyday for them. Because in The old Iriarte We listen to them and buy what they demand from us, what will make them feel more comfortable and what will make them like, rather than dislike. This fall winter 2018 campaign is for you, Bellas.

Ana, 52 years old, housewife.

I always have the same discussion with Ana. She asks me for one

size, usually large, and I always give it one or two less.

“With this one you have plenty. Listen to me". And right. But, at

Next, she insists again. “Give me one size larger than I have

"I've gotten fat, I've stopped smoking." And I laugh. And she, too.

Ana is a confidant and friend. A beautiful woman with no hair on her face

language that is increasingly committed to comfort. “I leave you the

"Buy, I'm going to have a coffee." Of course, Ana. It would be missing.

Photo: Ana is wearing a sailor-style jacket from Bato Peto and a bag

shoulder bag from the Miss Duck collection by Mandarina Duck.

Pilar,”taitantos”, official.

Pilar has red hair and painted lips. He loves colors

alive and every season he comes to look for the shirts of

Lolitas&L. How many will there be! It has such a defined style that in the

samples of this brand we always buy two or three

models thinking about her. “This is for Pilar,” we say to ourselves.

sister and I. And it doesn't fail.

Photo: Pilar wears a Lolitas&L t-shirt with doll prints,

yellow Mini Mellow bag by Mandrina Duck and platform ankle boots by

Wonders.

Marta, Asun and Toya,

“The Iriarte girls” work together, near the store,

and they don't confess their age even with shots.

At mid-morning, Marta, Asun and Toya go out to have coffee and it is strange

the day that, at the very least, they don't look out of the window and greet me

from the outside. I laugh and go out to chat with them. “Hello girls!

Have you seen what cooler things have arrived?” “Yes, we were yesterday

with your sister and we already bought,” Marta informs me to avoid

Don't let my desire to sell seduce you. But still they don't resist and

They come in to take a look. They are good friends and know each other,

That is what they do with self-confidence as advisors to each other. And Vanessa and

I'm there, taking away what suits them best and enjoying it.

of the parade. His visit is always a cause for laughter and celebration.

They are “The Iriarte Girls” for a reason.

Photo: Toya is wearing a Lauren Vidal puffer jacket and a Plinio Visona bag, Asun

wears an animal print stuffed animal from La Fée Maraboutée that accompanies with

a bag from Gabs and Marta, a sweater from Bato Peto, a coat from La Fée Maraboutée

and fur bag by Plinio Visona.

Cova, retired university professor, 68 years old.

Cova is small but it dares to do anything. He likes

versatile, casual clothing with a groundbreaking point. How is

she, a restless mind, always creating, plotting, devising.

Sitting in my grandmother's chairs, in the store, we have

told many secrets. Intense and passionate, both,

We laugh at ourselves and ask ourselves: “How

disconnect?” And we laughed out loud. As soon as it is

writing a book about his family's history, he makes a

comic to one of their children for their birthday or gets tangled up with the decoration,

that he loves, and he starts stripping a piece of furniture. Cova is,

simply brilliant.

Photo: Cova at home wearing a checkered cloth dress from Humility 1949 and

a black cardigan from La Fée Maraboutée.

Aude, 38 years old, salesman.

Fate wanted that at just 22 years old, Aude left Lille, her

hometown in France, and will end up in Oviedo to learn

Castilian. Here she met her boyfriend and had her son, Leo, with him.

which has a wonderful complicity. Aude has that “chic”

French that makes her elegant no matter what she wears, even with the

wellies and pruning gloves, in his garden, he has that

simple sophistication that, in addition, surrounds with a melodic voice,

slow and short, of course, with a French accent and a smile

lovely. Pencil skirts with midi length or a

simple cowboy with white shirt and lipstick on his lips.

Photo: Aude is wearing a La Fée Maraboutée cardigan and a bag

Gabs multicolor backpack.

Luisa, retired civil servant, 68 years olds.

Luisa leans on a cane, to keep her balance, and walks

slowly, always with Nora, his brindle-coated greyhound, next to

she. The perfectly color-coordinated dog collar

of its owner's attire. Luisa has been fighting with him for 20 years.

cancer and, in between, with many other derived evils. But

every day she paints her eye to go out and changes her bag (she has models

from the store from 30 years ago). And he has an intelligent and acid humor,

almost corrosive, which I love. He jokes with his oncologist: “I don't

I'm going to die. With everything I have, I am a good example.”

Photo: Luisa, wearing a Lauren Vidal stuffed animal, HC scarf

Accessories and bag from Mandarina Duck, with Nora in El Campillín.

Lu, 16 years old, student.

Lu is 1.70 meters tall, well proportioned, has curly hair.

spectacular, which is now ironed, and eyes that resurrect

a dead. But he considers that it is too high, that the entire

clothes look bad on him because what suits him well on his hips has an extra

kilometer on his waist, he would like to have straight hair and considers

that his eyes are excessive. He is still not very clear what his

style and, meanwhile, dresses like the rest of the teenage girls:

skinny pants, oversized sweaters and sneakers. Has posed

many times to the store and every time I post a photo I

He says the same thing: “Mom, how can you post that, I'm horrible.” That

things, I always see her as beautiful.

Photo: Lucía in Campillín with pants from La Fée Maraboutée, Jersey and

quilted jacket from Lolitas&L, boots from Janet Sport and shoulder bag from Plinio

Visona.

Teruchi, almost 80, housewife.

“But how is this city?! She's dead! There is not a soul

down the street!” Teruchi says this, from the door, leaning on the

threshold, emphasizing his words. And he enters and goes straight towards some

flat lace-up shoes. "As they are? What an ideal thing!”

He says as he picks them up and looks at them. And changes the subject, and talks to you

of his children (he has had eleven, no less) and that he is up to

hat of going to the supermarket and making the “joyful meal” for a couple

who are still around the house. He has spectacular energy and

It looks divine, always immaculate and with exquisite taste. "Oh! Already

They don't make clothes like they used to, now they are rags. If my

mother saw it! “A very elegant woman who died at the age of 92.”

She is “almost 80.” But the vitality of 20. I adore it.

Photo: Teruchi in Coalla Gourmet with a Lauren Vidal fur coat and a

Gabs gondola bag.

Patricia and Rosario,

33 years old, nurse and Claudio's mother. 53 years old, civil servant.

They are the youngest and oldest of five siblings.

Patri and Rosario, the youngest and oldest of five siblings, are

inseparable and almost always come to the store together. They both

I love the Lolitas&L collection but they don't dislike

any of the signatures of El Antiguo Iriarte. Patri just been

mom and calls her son baby. “Let's see baby, sleep, mom is going to

look at clothes.” And he tries on, and leaves and enters the fitting room and takes what he

he wants and leaves it and tries it. Because he knows himself very well, he knows what

She likes it and is frank and determined. And he points out: “this for you”, while

She passes her sister a dress. “It's totally your style,” he adds. And the

older, calmer, she lets herself be advised by the little one, a

whirlwind, while cradling his nephew. And we are in

through that fabulous family relationship that we love.

Photo: Patri is wearing a dress by Lolitas&L, a pumpkin jacket by La Fée

Maraboutée and ankle boots by Pons Quintana. Rosario, La Fée blouse

Maraboutée, Wonders booties and Mandarina Duck backpack.

Bea, 22 years old, student.

Bea is short and thin. He barely manages to keep a 36 from

feels loose, but takes it with humor. He is passionate about

bags and shoes and, I don't know how he does it, but he has an eye

clinical to look at the most expensive pieces in the store. It's happy,

Lively and very fun. He has a love from a distance, he drives a

Antique red beetle that his father gave him and that he went looking for

I don't know where and he speaks perfect English. Always comes to

store with Ana, her mother, and has posed for us in several

occasions. What can I say that she is photogenic, funny to say the least

power, clown and very vitalist. And we love her so much, what the hell.

Photo: Bea is wearing a Geox down jacket, a Lusol scarf and a bag from the

Mellow collection by Mandarina Duck.

María, housewife, 67 years old.

I have known María since my adolescence, since she was so young that she

wanna. Small and plump, María has been on a thousand diets throughout

of his life until he made peace with his metabolism. But I

I have always seen her as beautiful. His smile, perennial, is kind

and candid and her look, lively and sweet. He likes blouses

baggy, bright colors and wedge shoes. three ago

years, suddenly, he lost his partner, his friend, the

love of his life. And she had to learn to continue without him, to live in

lonely, always surrounded by children who adore her. Each

Friday, when he leaves the salon, he comes to see us. with her pretty

smile. He sits in one of the chairs in the store and we tell each other

life. It lends us…

Photo: María in Isidoro, her lifelong hairdresser, dressed in a blouse of

Dungarees, sneakers from Janet Sport and a Gabs bag.

Sunlight,

administrative and passionate photographer, 57 years old

Luz appeared in our lives just over three years ago,

So much already?, to propose to participate in his photographic series

“Faces of Oviedo”. The connection was immediate and the affection and

mutual admiration, there they stood, waiting. When designing the campaign

“Beautiful Women” came to us instantly. Sensitivity,

delicacy, taste and femininity are the common denominator in

all your snapshots. We got in touch and told him

our idea. From that moment on, Luz was one hundred percent involved.

hundred. He got excited, proposed, stayed and created such magic with all the

Mujeres Bellas that the project became even bigger because of the

size of the hearts of those who have inhabited it. Thank you

Luz, it has been a pleasure and a privilege.

Photo: Self-portrait of Luz Sol. She is wearing a dress with a floral print and air

vintage from La Fée Maraboutée.